Unlock Your Highest Potential.

Change Associates

RITA BAKI MANAGING PARTNER & PROGRAM DIRECTOR “Great leadership stems from emotional intelligence; it’s a narrative that resonates more loudly today, and that is progress.” Rita Baki is an internationally accredited master trainer and coach. Her career experience is rooted in education. She previously held senior roles in operational leadership, student engagement, and problem resolution through developing and implementing tailor-made outreach programmes. A love of teaching and a desire to facilitate positive human transformation led Rita to pursue specialized training as a licensed practicing hypnotherapist and emotional intelligence master trainer and coach. This powerful combination of skills and professional know-how yields compelling and measurable outcomes for her diverse clients within the private, government, and nonprofit sectors. Her strategic approach and proven ability to design programmes, delivered in person or virtually, advance the narrative on issues prevalent in the workplace today. Working closely with executives and emerging leaders on personal and professional growth mastery is another area of her business. Equally, her contribution to social impact initiatives through partnerships with community groups and NGOs in Lebanon and the Middle East support a range of urgent needs and reflect Change Associates’ mission to make a meaningful difference in society. “Emotional intelligence is steel armor in high-pressure environments. It drives excellence, transforms culture, and proves to be the lifeblood of some of the most respected organizations globally.” Rita holds a Master’s degree in Quality Management from the University of Wollongong Dubai and completed her undergraduate degree in Business Management, as well as a post-graduate in Language and Arts from the Lebanese American University. She is an active member of the International Coach Federation (ICF) UAE Chapter